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BIKE Athletic 2021 Relaunch

Jockstrapguy

Administrator
Staff member
Yeah, I’m really curious as to what happened behind the scenes in terms of the rights to the Bike brand. The marketing agency coordinating the relaunch seems mostly competent and they said that they’re respecting the rich history of the brand so I’m optimistic! Do you have any interest in carrying the new Bike merch on Jockstrap Central when the relaunch happens?
Of course, as long as they’ll be wholesaling.
 

DCinSD

Jockstrap Fan
Fruit of the Loom is owned by none other than Warren Buffett’s company Berkshire Hathaway. They bought all of Russell, not just Bike. With Nike trying to enter the jock market, Under Armour pulling out of it, and Meyer as well as Gym succeeding with their “almost Bike” offerings, someone in the company realized that it shouldn’t have just. been shut down: If they didn’t want the market, someone else would pay good $ for the trademark, patterns etc.. The new Bike information lists their headquarters as Miami. FOTL is based in Bowling Green KY. I’d say it was sold, and from what I’ve seen on IG, the new owners have a very inclusive attitude.
 

DCinSD

Jockstrap Fan
On IG, browse some of the pics in #bikejocks and in #bikejockstraps to see which ones that @bikeathletic has liked. There are quite a few that aren’t sports related whatsoever.
 

jockboy51

Jockstrap Fan
On IG, browse some of the pics in #bikejocks and in #bikejockstraps to see which ones that @bikeathletic has liked. There are quite a few that aren’t sports related whatsoever.
Seems like they know that their audience isn't just regular athletes/active guys who need jocks. I do think that they'll be more successful in the long run by catering to jockstrap enthusiasts/fetishists.
 

DCinSD

Jockstrap Fan
Found only this single YouTube link on their Twitter feed. Regretfully it’s just shirts being silkscreened with logos, but keep a lookout for some on jocks after go live. They gotta be aware of how popular those would be! They don’t have a company channel that I was able to locate. For anyone who still thinks the whole thing might be a stunt, I think this adds to the evidence that it’s for real.
 
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jockboy51

Jockstrap Fan
Found only this single YouTube link on their Twitter feed. Regretfully it’s just shirts being silkscreened with logos, but keep a lookout for some on jocks after go live. They gotta be aware of how popular those would be! They don’t have a company channel that I was able to locate. For anyone who still thinks the whole thing might be a stunt, I think this adds to the evidence that it’s for real.
Oh man, a video showing jocks being made? Yes please! This one's still interesting to watch though. Definitely getting one of these to match my new Bike jocks! I assume you and everyone else on this thread are the same?
 

DCinSD

Jockstrap Fan
Posted today April 9 by @BikeAthlic on INSTA with the caption:


bikeathletic

The classic #10, 3" waistband jockstrap is making a comeback! This sought after favorite can soon be yours by visiting our website!

See you next week!🙌

Photo by Bike Athletic on April 09, 2021. May be an image of 1 person, beard, standing and indoor.
 

DCinSD

Jockstrap Fan
THURSDAY is BIKE DAY!!!!!
Please heed advice in the interim
 

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jockboy51

Jockstrap Fan
Website is live ahead of tomorrow's launch! Looks to be only a few products available but they've said that they're definitely expanding their lineup sometime soon. Go sign up for the newsletter if you haven't already.
 

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DCinSD

Jockstrap Fan
Caption says Launching this Summer for the green narrow waisted Jockstrap
 

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DCinSD

Jockstrap Fan
BIKE #10 now available on Amazon with free shipping. My searches didn’t find any of the other new BIKE gear, just this one jockstrap. If that’s all you plan to order, it saves you some postage $ to order from Amazon. The BIKE ATHLETIC website requires $75 minimum order to qualify for free shipping. I tested Amazon shipping to addresses in Canada, Mexico, Australia, New Zealand and Bermuda and got a message each time that shipping to that destination was currently nof offered.
 

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