I got hooked on Jockstraps in Jr High, when Jocks were required for school sports and PE. Heck, even the coaches wore Jockstraps under their tight BIKE coaches shorts. Stripping off my briefs, and then putting on a Jock always has gotten my unit stirring, something about putting on the Jock...
nothing like getting a new Jockstrap for Football in Fall. Grabbing that box, or in my case boxes, off the shelf. Heading to the counter to check out. Opening the boxes to make sure they are the right size with the store owner helping. Greeting a whiff of that new jockstrap smell. Driving home...
So I stumbled across this on Instagram and I was surprised that no one on here had said anything about it yet! BIKE jockstraps are coming back and there’ll be other merch too (tanks, shirts, hats, etc.). This is not a drill!
From the marketing agency coordinating the relaunch:
What're...