I love the photo of Stan Musial. He is wearing Jockey Midway Briefs. Very early boxer briefs. I own a dozen pair, all made in the USA prior to 1990. I love American made jocks and underwear. Both a dieing breed.Dear Jock Fans - I am sorry for the long delay, but here is some of the material I have collected on jocks of the 1950s, a Golden Age. Military men (including my father) had returned home from the war, and had often been introduced to athletic supporters in the service. Physical education classes in public schools began to rise, and increasingly required boys to wear jocks. Photos and ads were more explicit then than they are now. Here's a sample:
History of the Jockstrap
A 1950s Johnson & Johnson ad has a photo of two baseball players, with text reading, “SELL THE SUPPORTERS WORN BY THE WORLD’S CHAMPION NEW YORK GIANTS.”
A 1950s drugstore display depicts three men over text reading, “Exercise Safely! Bauer & Black SUPPORTERS Protect you from Strains.”
In 1950 Boys’ Life ran 7 ads by The Bike Web Co. The February, March, April, May and September ads featured cartoon boy Billy Bike.
A 1950 ad for Johnson & Johnson V-Front Supporters depicted a baseball player next to a stylized jock, with text reading, “This “V” ends those split-second distractions.”
In 1950 Jantzen made an off-white jock with 4 tracer lines on waistband, 2 tracer lines on legstraps.
In 1951 the Bike Web Co. ran 5 ads in Boys’ Life with the slogan, “Play Safe wear BIKE Athletic Supporters.”
A 2-page Bike ad in 1952 depicts 8 types of jock; the right page shows other products, including 2 cups.
In 1952 the Bike Web Co. ran 8 ads in Boys’ Life, with the slogan, “More athletes have worn Bike Athletic Supporters than any other brand.”
A 1952 ad for The Chevalier “Health Supporter Belt” shows a man wearing a wide-band supporter with a “Detachable Pouch.” From Ronnie Sales, Inc., NY.
A January 1952 ad depicts a Trump V-Front jock from Johnson & Johnson. It reads, “V-FRONT comfort with long PERMOFLEX life!”
In 1953 the Bike Web Co. ran 6 ads in Boys’ Life.
In 1954 the Bike Web Co. ran 5 ads in Boys’ Life. The May ad shows a catcher and a runner sliding into home, and the text mentions “the protective cup supporter worn by the catcher” and the “light, but firm style worn by the runner.”
A 1954 Johnson & Johnson ad for the Faultless Athletic Supporter reads, “Sell the Supporters Worn by Champions.”
January and November 1954 Trump ads by Johnson & Johnson reads, “USE THE SUPPORTERS WORN BY CHAMPIONS.”
A November 1954 Bike Web Co. ad states, “BIKE Supporters stay elastic laundering after laundering.”
The 1955 Boy Scout Handbook for Boys carried a Bike Web Co. ad: “Scouts, Be Prepared! When you compete for these merit badges wear a SUPPORTER; Why wear a supporter? There are a couple of good reasons: 1. It protects you where you need it most. 2. It helps you fight fatigue. Ask any top athlete—he’ll tell you he wouldn’t play a minute without wearing a supporter.”
In 1955 the Bike Web Co. ran 5 ads in Boys’ Life. There are photos of a jock, sometimes a box as well, and text reading, “BIKE Athletic Supporters."
A January 1956 ad reads, “BIKE Supporters stay elastic laundering after laundering.” “BIKE supporter keeps its fit . . . Old-Style supporter needs a knot. . .” From “The Bike Web Company, Chicago, Illinois.”
In 1956 the Bike Web/Kendall Co. ran 4 ads in Boys’ Life. The May and June ads carry the quote, “When you play baseball, wear a good supporter,” with an endorsement of Dick Donovan, Chicago White Sox pitcher. The October ad uses the same format, reading, “When you play football, wear a good supporter,” with the endorsement of Charley Trippi, Asst. coach of the Chicago Cardinals.
The August 1956 issue of Boys’ Life carries a chance to win airline tickets to the Olympic Games in Australia. The ad reads, “LOOK for this Display in drug and sporting goods stores, where you buy your Johnson & Johnson Athletic Supporters. They give you protection with comfort in all sports. Worn by winning teams.”
The January 1957, 5th edition of the Boy Scout Handbook for Boys carries a Bike ad reading, “Scouts, Be Prepared! When you compete for these merit badges wear a SUPPORTER.”
In 1957 the Bike Web/Kendall Co. ran 6 ads in Boys’ Life. They all use the format of “When you play xball, wear a good supporter” and an endorsement (Paul Arizin of the Philadelphia Warriors, Jack Harshman of the Chicago White Sox, Ed Brown of the Chicago Bears).
In 1958 the Bike Web/Kendall Co. ran 3 ads in Boys’ Life, using the same format as in 1957. The February ad carried the endorsement of Cliff Hagan of the St. Louis Hawks.
The April and May 1959 issues of Boys’ Life carried a promotional ad by Johnson & Johnson. For sending in an end flap from any J&J Athletic Supporter along with 50 cents, you will receive 3 color prints of sports action by artist Russell Hoban.
The 1950s saw the following jocks (mostly courtesy of Allkink’s Jockstrap Locker Room):
All-Star Athletic Supporter for boys, of “heat resistant rubber, nylon stitched.” The box also reads, “Exercise Safely – Always Wear An Athletic Supporter.” From Frost Co., Shirley, MA.
Bard Sani Jock with flannel-lined pouch and plastic cover, for incontinence.
Bike No. 10, off-white;
Bauer & Black PAL, off-white with a rare double line of blue stitching at top of pouch, white label with blue and red lettering on waistband;
Bauer & Black No. 5, “worn to protect the delicate cords and muscles of the ‘vital zone’ against painful blows and strain,” off-white, white label with blue & red lettering on waistband;
Champion No. 81, narrow label with red lettering at top of pouch; Champion, off-white, 1 gold tracer line on waistband, narrow white label at top of pouch, from Champion Supporter Co., Cincinnati, OH;
Champion Model 88, swim jock, 1 gold tracer line on waistband, sold for $1.10 at Bursch Rexall Drugs, Henning, Minnesota;
Champion model 490-BF with 6” waistband, vertical fly, detachable pouch and leg straps, covered metal stays;
Champion Model 490-BF wide band abdominal supporter, vertical fly, removable pouch, metal stays in 6” waistband;
Dolphin swim jock from Shillington, PA, label on waistband depicts a dolphin;
J. B. Flaherty Company’s “Bub” Duribilknit No. 61, white label with green & red lettering on waistband which reads, “Genuine Surgical Elastic; Freshly Knitted Athletic Supporter; Will Outlast 3 Low Price Supports; The Worlds Best;”
J .B. Flaherty’s “Bub” Special swim jock, white label with read & green lettering;
J. B. Flaherty’s “Bub” Duribilknit No. 641 cup jock, white label with red & blue lettering on waistband, pouch closes with 2 metal snaps;
J. B. Flaherty’s Flarico No. 47 swim jock, white label with red and blue lettering on waistband;
J. B. Flaherty’s Flarico No. 110 Athletic Supporter, “Made With Formula 921 X Heat Resistant Rubber, Permoflex and Fleshelastic Understraps,” white label with black and red text on waistband;
Johnson & Johnson Coach, with a pouch of “all-webbing elastic for maximum support and protection”;
J & J Trump V-Front Athletic Supporter “used and endorsed by The World Champion New York Yankee Baseball Club;”
Wilson Preshrunk GRID Interlock Athletic Supporter, white label with red and blue text on waistband, from Wilson Sporting Goods, Chicago and New York;
Guelph Elastic Protex hockey jock from Ontario, Canada, off-white, blue tracer lines on waistband, gold label on front panel over pouch;
Wellinger & Dunn cup jock made in Toronto, Canada, off-white, white label on waistband, pouch closes with one metal snap.