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Jockstrapguy

Administrator
Staff member
Here's some vintage jockstrap advertising from Bike, Litesome, Bauer & Black and more. Feel free to share your own if you have any:

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JSMike

Jockstrap Fan
Dear John - Like you, I love vintage jockstrap ads. I was first introduced to Bike jocks in the 1960s, though I have expanded my collection considerably. I have also tried to do some serious research on the beginnings, and believe I have found the invention of a jockstrap a decade before the legendary invention of Charles Bennett in 1874. I include some photos of my favorite Bike ads, once from 1899, and the rest from the 1960s. The David and Goliath ad was one I saw when I was in high school. It haunted me for decades, until I finally found it again in a 1969 copy of Scholastic Coach.
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Gideon

Jockstrap Fan
Do you think the homosexual community immediately latched onto these, or that advertising subversively marketed them that way? Considering the time it would have definitely been risky, but we’ve (gay guys or guys who like the way other guys looks in straps) have always been around.
 

JSMike

Jockstrap Fan
Do you think the homosexual community immediately latched onto these, or that advertising subversively marketed them that way? Considering the time it would have definitely been risky, but we’ve (gay guys or guys who like the way other guys looks in straps) have always been around.
That is a good question, and one that would probably need a sociologist to answer properly. However, I'll make an educated guess. While you are correct about us always being around (see the history of Physique Pictorial, for instance), I think that at the turn of the last century homosexuality was so little on the radar that most of the people who did advertising weren't thinking about it. I suspect that what we find homoerotic now, was at the time, unintentional. I find it all the more charming for that reason. While there is always the possibility of subconscious motivation, or even deliberate subterfuge, I think mostly it was accidental. But perhaps some of you guys out there have stories that may shed light on this. I"d love to hear what you think.
 

JSMike

Jockstrap Fan
OMG, the jockstrap ad is on the same page as an ad for a slide rule.
LOL I had not noticed the slide rule. That is really funny! When I was in high school, my Dad taught me how to use a slide rule.
 
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strapped wrangler

Jockstrap Fan
Dear John - Like you, I love vintage jockstrap ads. I was first introduced to Bike jocks in the 1960s, though I have expanded my collection considerably. I have also tried to do some serious research on the beginnings, and believe I have found the invention of a jockstrap a decade before the legendary invention of Charles Bennett in 1874. I include some photos of my favorite Bike ads, once from 1899, and the rest from the 1960s. The David and Goliath ad was one I saw when I was in high school. It haunted me for decades, until I finally found it again in a 1969 copy of Scholastic Coach.
View attachment 867
I like the David and Goliath ad. I saw it in the gym when I was in the military. I searched a long time to find it again, but could not. Thanks for posting it! I think I saw one other illustrated "hero" ad for BIKE. I cannot remember what it was.

There are primitive men all over the world who wear things like jockstraps. If they had jockstraps they would have worn them, no doubt. I can imagine Greek athletes wearing jockstraps in the original Olympics. I can envision armies of men in jockstraps.

There is a video of tribal African men doing competitive battling contests, almost naked. One guy somehow got hold of a jockstrap and it is all he wears. He ends up being the contest winner and being carried on the shoulders of his tribal brothers!

I have many times went jogging through the wilderness in only a jockstrap and tennis shoes. It is an awesome "natural man" feeling. Nothing like it!
 

Jockstrap Jimmy

Jockstrap Fan
"Wear a blindfold", and the ad at the bottom promotes wearing a Bike jockstrap. Think how much fun it would be to be wearing nothing but a blindfold and a jockstrap, perhaps with your hands tied behind you, and having people come up and get a feel.
 

NavyJock

Jock Quality & Performance Inspector
I do not feel comfortable with the notion of running blindfolded in a jungle with just a jockstrap. I mean, they're good, but not THAT good.
 

The Bike Man.

Jockstrap Fan
Love the classic ads for supporters. My first was back in 7th grade paid less then dollar for my first jockstrap and fell i love with it. Taking out from the box the aroma of rubber elastic filled the air a struggle to put on bike#10. Once on felt the power of this strap.
 

NavyJock

Jock Quality & Performance Inspector
Hey, its taken me months to think of, but what other brands were there then?
Do you think the homosexual community immediately latched onto these, or that advertising subversively marketed them that way? Considering the time it would have definitely been risky, but we’ve (gay guys or guys who like the way other guys looks in straps) have always been around.
 

Opinionman

Jockstrap Fan
Here's some vintage jockstrap advertising from Bike, Litesome, Bauer & Black and more. Feel free to share your own if you have any:

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This is fascinating and somewhat humorous as we'll as insightful. First, notice how much TEXT there is in these ads--LOTS of words to convince you that this is the jock you want. Notice, too, that they are very discreet about using the term "supporter." Then they have funny statements like "2 out of 3 specify BIKE". Just who is that third athlete, I wonder. Also, they unwittingly make a bit of a fool f themselves by the ad that starts with a sentence about a man whose workweek is 5 days at a desk... and then does he DARE go out and play golf without a jockstrap? Of all the sports that do NOT require a jock, golf is the top one. Hard to imagine a guy sporting a jock under the rather sophisticated pants of a golfer back in the day. Plus, how much protection does your sac need if you're GOLFING, for cryin' out loud?
I love these vintage ads; they remind me of the history of straps and how for millions of men over the years, it was the norm, a situation that, alas, has virtually completely disintegrated. I recall seeing ads for jocks in Boys Life and getting kind of turned on when I considered what they were for.
 

Opinionman

Jockstrap Fan
Dear John - Like you, I love vintage jockstrap ads. I was first introduced to Bike jocks in the 1960s, though I have expanded my collection considerably. I have also tried to do some serious research on the beginnings, and believe I have found the invention of a jockstrap a decade before the legendary invention of Charles Bennett in 1874. I include some photos of my favorite Bike ads, once from 1899, and the rest from the 1960s. The David and Goliath ad was one I saw when I was in high school. It haunted me for decades, until I finally found it again in a 1969 copy of Scholastic Coach.
View attachment 867
I love love LOVE that goofy drawing of the David and Goliath confrontation by a guy who only got mediocre grades in art school, apparently.
I once discovered an Athletic Director's Handbook from the 69's and on one page it had an "inventory" list of items that were issued to students and then had to be returned at the end of the season. "Athletic Supporter" was one of the items, which means that next season some other kid got to wear someone else's used (tho' washed, presumably) jockstrap.
 

Opinionman

Jockstrap Fan
This would be better if we could see the POUCH of the basketball player's jock. Also, note that there's a slide rule ad here. Remember slide rules? I never learned to use one....
Oh, I see that other guys already pointed out the slide rule. At my school in the early 70's some of the nerdier guys had slide rule HOLDER: 12 inch faux-leather containers in which you slid your rule so you didn't lose it. With every other step, the natural movement would cause the holder to slap against your thigh.
Made it hard to sneak up on someone! Probably the nerdiest thing you could do....
 
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