Every Valentines I get reminded of two encounters with customers. With both, it's important to know that we try not to take things too seriously.
1. This happened last year: With our Valentines promotion, our tag line is: Forget flowers, give a gift that's going to get you laid. We've been doing this Valentines promotion for a five years in a row but last year, we had a customer email us and told us he could no longer shop with us as he was a florist and took offense to our promotion. Maybe I should switch out flowers to chocolates next year and piss off all the chocolatiers! LOL!
2. This one needs a full disclosure: Adrian and I don't celebrate Valentines. We don't need a Hallmark holiday to remind us to buy flowers, go out for dinner or have a romantic evening - that happens throughout the year. Not to mention, most restaurants jack up their prices for a limited set menu and reservations are near impossible to get. We actually find Valentines kind of funny. But that's us.
To be honest, we didn't do a Valentines promotion for the first 6 years of our business. But, all our competitors were having sales so we finally gave in and said fuck it, let's do one. Add to that, our friend and model Ryan Russell is a goof ball. He has no shame, he's funny and a riot to be with. So, with my anti-Valentines attitude and a bunch of photos of Ryan on hand I came up with our "It's a Gas" Valentines promotion. Here's the graphic that went with it:
Well, who would have thunk it that Valentines means so much to some guys. We hand four or five guys email us telling us they were disgusted and that they would no longer shop with us again. Again, LOL! Ryan thought it was hilarious, btw!
But, we did switch our promotion out to one that respects Valentines a bit more.
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As I remember them, I'll let you know of some other interesting/quirky/fun things that has happened at Jockstrap Central over the past 16 years.
1. This happened last year: With our Valentines promotion, our tag line is: Forget flowers, give a gift that's going to get you laid. We've been doing this Valentines promotion for a five years in a row but last year, we had a customer email us and told us he could no longer shop with us as he was a florist and took offense to our promotion. Maybe I should switch out flowers to chocolates next year and piss off all the chocolatiers! LOL!
2. This one needs a full disclosure: Adrian and I don't celebrate Valentines. We don't need a Hallmark holiday to remind us to buy flowers, go out for dinner or have a romantic evening - that happens throughout the year. Not to mention, most restaurants jack up their prices for a limited set menu and reservations are near impossible to get. We actually find Valentines kind of funny. But that's us.
To be honest, we didn't do a Valentines promotion for the first 6 years of our business. But, all our competitors were having sales so we finally gave in and said fuck it, let's do one. Add to that, our friend and model Ryan Russell is a goof ball. He has no shame, he's funny and a riot to be with. So, with my anti-Valentines attitude and a bunch of photos of Ryan on hand I came up with our "It's a Gas" Valentines promotion. Here's the graphic that went with it:
Well, who would have thunk it that Valentines means so much to some guys. We hand four or five guys email us telling us they were disgusted and that they would no longer shop with us again. Again, LOL! Ryan thought it was hilarious, btw!
But, we did switch our promotion out to one that respects Valentines a bit more.
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As I remember them, I'll let you know of some other interesting/quirky/fun things that has happened at Jockstrap Central over the past 16 years.