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BIKE Athletic 2021 Relaunch

jockboy51

Jockstrap Fan

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So I stumbled across this on Instagram and I was surprised that no one on here had said anything about it yet! BIKE jockstraps are coming back and there’ll be other merch too (tanks, shirts, hats, etc.). This is not a drill!

From the marketing agency coordinating the relaunch:
IMG_4249.jpeg


What're everyone's thoughts on this?
 

pope369

Jockstrap Fan
What? Really?
I thought the original design and construction was being continued by a manufacturer in England or somewhere.
 

jockboy51

Jockstrap Fan
Even better; those are followers! I think it was announced that there's only 2 weeks left until the relaunch so it's definitely ramping up now.
 

Jockbros

Jockstrap Fan
I hope this is real - anybody else think it's weird that the hashtagged it #jockstrapfetish and #gayathletes ?
 

jockboy51

Jockstrap Fan
I hope this is real - anybody else think it's weird that the hashtagged it #jockstrapfetish and #gayathletes ?
Does feel a little bit weird since they’re very self-aware of their hardcore fan base, but catering to them (us) might be a good business strategy in the long run.
 

Jockstrapguy

Administrator
Staff member
What? Really?
I thought the original design and construction was being continued by a manufacturer in England or somewhere.

Meyer was the European distributor for Bike, they're in Germany. Russell Athletic owned the Bike brand and then sold it to Fruit of the Loom who then stopped the production of the jocks. When that happened, Meyer, who already had direct contact with the factory that manufactured the original Bike jocks, got the factory to start making the jocks for them under the Meyer brand.

The relaunch of Bike is exciting news, at least I hope! If it's still owned by Fruit of the Loom, let's hope they don't fuck it up. Just because they're making jocks again, who knows if they're going to use the original factories with the original specs and fabrics?
 

jockboy51

Jockstrap Fan
Meyer was the European distributor for Bike, they're in Germany. Russell Athletic owned the Bike brand and then sold it to Fruit of the Loom who then stopped the production of the jocks. When that happened, Meyer, who already had direct contact with the factory that manufactured the original Bike jocks, got the factory to start making the jocks for them under the Meyer brand.

The relaunch of Bike is exciting news, at least I hope! If it's still owned by Fruit of the Loom, let's hope they don't fuck it up. Just because they're making jocks again, who knows if they're going to use the original factories with the original specs and fabrics?
Yeah, I’m really curious as to what happened behind the scenes in terms of the rights to the Bike brand. The marketing agency coordinating the relaunch seems mostly competent and they said that they’re respecting the rich history of the brand so I’m optimistic! Do you have any interest in carrying the new Bike merch on Jockstrap Central when the relaunch happens?
 

Jockstrapguy

Administrator
Staff member
Yeah, I’m really curious as to what happened behind the scenes in terms of the rights to the Bike brand. The marketing agency coordinating the relaunch seems mostly competent and they said that they’re respecting the rich history of the brand so I’m optimistic! Do you have any interest in carrying the new Bike merch on Jockstrap Central when the relaunch happens?
Of course, as long as they’ll be wholesaling.
 

DCinSD

Jockstrap Fan
Fruit of the Loom is owned by none other than Warren Buffett’s company Berkshire Hathaway. They bought all of Russell, not just Bike. With Nike trying to enter the jock market, Under Armour pulling out of it, and Meyer as well as Gym succeeding with their “almost Bike” offerings, someone in the company realized that it shouldn’t have just. been shut down: If they didn’t want the market, someone else would pay good $ for the trademark, patterns etc.. The new Bike information lists their headquarters as Miami. FOTL is based in Bowling Green KY. I’d say it was sold, and from what I’ve seen on IG, the new owners have a very inclusive attitude.
 

DCinSD

Jockstrap Fan
On IG, browse some of the pics in #bikejocks and in #bikejockstraps to see which ones that @bikeathletic has liked. There are quite a few that aren’t sports related whatsoever.
 

jockboy51

Jockstrap Fan
On IG, browse some of the pics in #bikejocks and in #bikejockstraps to see which ones that @bikeathletic has liked. There are quite a few that aren’t sports related whatsoever.
Seems like they know that their audience isn't just regular athletes/active guys who need jocks. I do think that they'll be more successful in the long run by catering to jockstrap enthusiasts/fetishists.
 
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