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vintage-litesome-advertising-man-alive.jpg
J

vintage-litesome-advertising-man-alive.jpg

Undated ad for Litesome Standard and Mayfair Supporters, in The Wide World Magazine
The illustration of the guy looks like he’s from the 50’s. I can see him smoozing with the guys at work, giving his secretary a flirty, I’m a man of my time, smack on her rear, then going home, stripping down to his jock, pouring a cocktail and chain smoking while he furiously masturbates over the pics of half naked men in National Geographic magazines.
 
The illustration of the guy looks like he’s from the 50’s. I can see him smoozing with the guys at work, giving his secretary a flirty, I’m a man of my time, smack on her rear, then going home, stripping down to his jock, pouring a cocktail and chain smoking while he furiously masturbates over the pics of half naked men in National Geographic magazines.

I never thought of masturbating over half-naked men in National Geographic Magazine! Funny!
 
JOCKS WERE MADE FOR EVERYDAY MEN!

This ad reminds us of the long-lost traditions that jocks were a well-known choice for everyday underwear, even for men with indoor jobs. Jocks were not just for school boys.

Furthermore, in this era 90% of men had physical jobs, 8 hours a day. Full grown adult testicles needed support just as much as boys for 1 hour of PE at school. The BIKE sales department failed to consider the American working man as a potential customer.

BIKE never tried to reach the farmer, the rancher, the construction worker, the logger, the outdoorsman, the mechanic, they guys who work in the warehouses, the UPS drivers, or the guys with lifting jobs. I wrote them, but they didn't care.
 

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