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  • Guys, you've got to help me out here. This site is about jockstraps. In the Gallery, the Jockstrap Categories about about Jockstraps. If what you're wearing in your photo is not a jockstrap then it simply doesn't belong in one of the Gallery jockstrap style categories. You can post some non-jockstrap photos but you have to post them to your Personal Albums and please keep them to a minimum as they still end up on the main Gallery page and dilute the theme of this website.... JOCKSTRAPS!. Read the FAQ from the main menu if you need help on how to post to a Personal Album.
1953 00 ad Litesome 2.jpg
J

1953 00 ad Litesome 2.jpg

1953 ad for Litesome Standard, Mayfair, and Royale jocks
It’s interesting that this ads is selling the idea of wearing a jock everyday as underwear. Also they advertise “separate pouches” - how did that work!
 
It’s interesting that this ads is selling the idea of wearing a jock everyday as underwear. Also they advertise “separate pouches” - how did that work!
I know that some American jocks (especially the wideband 'abdominal support' models) had a detachable pouch, and you could buy an extra pouch to wear while one was in the laundry. As to the Litesome, perhaps our British friends will know.
 
D
Luv these vintage ads. Thanks for posting them. The history of the male athletic supporter is quite important.
 
I'm glad you enjoyed them. I quite agree about the importance of the jockstrap history, at least for those of us men of a certain age. Boys don't seem to be wearing them these days, except perhaps for the serious football players. Too bad. I'm working on a post for jocks of the 1960s, so many might remember that era.
 
It’s interesting that this ads is selling the idea of wearing a jock everyday as underwear. Also they advertise “separate pouches” - how did that work!

Yes....you'll be a happier man when you were a jock every day.
And many of us did! Buy the American companies let us down, They did not advertise it this way.
 

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Vintage Jockstraps
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